Minnie Ingersoll, co-founder and chief operating officer at Shift, describes three stages of product management based on her experiences: defining a vision and identifying market fit, deciding what minimum viable product (MVP) to build and the next versions, and lastly, executing on those plans. She says the different phases often appeal to different types of people.

Shift Co-Founder and COO Minnie Ingersoll discusses how a public company can balance business concerns and ways to make a positive impact in society. She recalls being sent to Cairo at the start of the "Arab Spring" while she was at Google, which sought to increase access to information in the face of government restrictions by live streaming local news coverage on YouTube.

Minnie Ingersoll, co-founder and COO at Shift Technologies, Inc., tells entrepreneurs they should choose co-founders based on whether they are comfortable being enmeshed in each other's lives, professionally and personally. She cites her startup's family-friendly culture as a strength that arose from shared values between herself, Shift's CEO and others on the team with children.

Shift's Minnie Ingersoll explains making the transition from being an employee within a big company to becoming an investor and entrepreneur. She recalls the generous benefits at Google, but also the limitations of working at such a large company. She contrasts that with the high level of energy and engagement at a startup, as well as the fast-paced environment and direct connection with customers.

Entrepreneur Minnie Ingersoll shares advice from others that helped her figure out who to seek startup money from, how much to ask venture capitalists for, and how to determine the value of her company. She says the rules of thumb were practical for someone whose understanding of business was limited to what she learned from being at a big company, and earning an MBA before that.