Patrick Brown, founder and CEO of Impossible Foods, maker of the plant-based "Impossible Burger," talks about how meat production is essentially a "technology problem," where the way we currently create beef - with cows - is fundamentally limited and unsustainable. "You don't love meat because it's made from animals, you love it in spite of the fact that it's made from animals," says Brown, previously a professor of biochemistry at Stanford.

Impossible Foods Founder and CEO Patrick Brown discusses how his decision to leave academia and become an entrepreneur was based on his passion to make the greatest impact he possibly could with his work. He says launching a business wasn't his first instinct for addressing the environmental harm caused by cattle, but he realized a startup was the quickest way to get a solution to market and gauge success.

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