Challenges can seem less intimidating when you see someone you can relate to take them on, explains Sandy Jen, co-founder of senior-care startup Honor. She recalls how witnessing her boyfriend in college embracing entrepreneurship wholeheartedly began to melt the fears and insecurities she grew up with - and emboldened her to become an "unlikely entrepreneur" herself.

When you doubt your abilities or expertise, remembering all the hard work you've done to date can be a source of confidence, says entrepreneur Sandy Jen. She describes how plagued with doubt she was while launching her first startup, and how she built up a reservoir of courage by taking stock of her accomplishments along the way, which helped her get through especially stressful times.

Sandy Jen, co-founder of senior-care startup Honor, talks about how young entrepreneurs often keep their ideas to themselves so others won't steal them. But, referencing the metaphor of projects as the "babies" we want to hold tight and protect, Jen notes that all infants love to run around naked. "Ideas don't grow in a vacuum," she says. "Ideas only improve if you get feedback."

Serial entrepreneur Sandy Jen discusses the average length of a startup's life and how the amount of time and effort it requires means anyone who wants to launch a venture should work on meaningful problems and strive for huge impact. She explains how the adrenaline that sustains the first-time entrepreneur gives way to experience and wisdom the next time around.

There's no magic formula for balancing work and life for the entrepreneur, but it is possible, says Sandy Jen, co-founder of two tech startups. Herself a mother, Jen describes how she knows numerous entrepreneur parents, including fellow co-founders, who meet their obligations to family and firm by staying passionately focused on their mission.

Aspiring entrepreneurs who worry about the risk of financial loss if they fail should set milestones to measure progress against, advises Sandy Jen, co-founder of senior-care startup Honor. An overall timeline for a new venture can serve as a boundary on how much of your resources you invest - though, the only way to know if a product or service will succeed is to build it and see if people want it, Jen says.