Tina Wells | Stanford eCorner

Clip 2 of 4 from: Consumers and Brands in the Digital Age [Entire Talk]

Seeing Beyond Biases

Tina Wells, founder and CEO of Buzz Marketing Group, discusses the importance of keeping a completely open mind when spotting consumer trends. She describes how businesses sometimes have preconceived notions that get in the way of observing, learning and interpreting what people really want.

Video Clip 3 minutes

Tina Wells, Buzz Marketing Group

Consumers and Brands in the Digital Age [Entire Talk]

Tina Wells, founder and CEO of Buzz Marketing Group, answers questions on trend-spotting, ethics in marketing and new approaches to audience engagement. Wells also tells the story of her journey from school-age entrepreneur to leading a firm that helps companies create ways for consumers to express their true experiences with brands.

Video 56 minutes

Tina Wells, Buzz Marketing Group

Consumers and Brands in the Digital Age [Entire Talk]

Tina Wells, founder and CEO of Buzz Marketing Group, answers questions on trend-spotting, ethics in marketing and new approaches to audience engagement. Wells also tells the story of her journey from school-age entrepreneur to leading a firm that helps companies create ways for consumers to express their true experiences with brands.

Video Clips

Clip 3 of 4

Clip 3 of 4 from: Consumers and Brands in the Digital Age [Entire Talk]

Tina Wells, Buzz Marketing Group

Inspired by Simple Innovations

Tina Wells, founder and CEO of Buzz Marketing Group, talks about how her service on the United Nations Global Entrepreneurship Council has deepened her appreciation for simple innovations that truly improve and save lives in the developing world.

Video Clip 4 minutes

Clip 1 of 4

Clip 1 of 4 from: Consumers and Brands in the Digital Age [Entire Talk]

Tina Wells, Buzz Marketing Group

Consumers Shape Marketing and Product

Tina Wells, founder and CEO of Buzz Marketing Group, explains how corporate marketers can no longer dictate consumer tastes because technology gives them a greater voice and more choices. As an example, she points to Michael Dell as an entrepreneur who excelled at listening to consumers and giving them what they want.

Video Clip 4 minutes

Clip 4 of 4

Clip 4 of 4 from: Consumers and Brands in the Digital Age [Entire Talk]

Tina Wells, Buzz Marketing Group

Know Your Total Market and Target Market

Buzz Marketing Group Founder and CEO Tina Wells explains the necessity of objectively understanding a market and verifying demand before developing a product. She also says a lack of potential competitors in a market doesn't guarantee success: "Consumers can choose to do nothing. There's always competition."

Video Clip 3 minutes

ETL Entrepreneurial Thought Leaders Podcast

Tina Wells, Buzz Marketing Group

Consumers and Brands in the Digital Age

Tina Wells, founder and CEO of Buzz Marketing Group, answers questions on trend-spotting, ethics in marketing, and new approaches to audience engagement. Wells also tells the story of her journey from school-age entrepreneur to leading a firm that helps companies create ways for consumers to express their true experiences with brands.

Podcast 58 minutes

All media

Seeing Beyond Biases

Consumers and Brands in the Digital Age [Entire Talk]

Video Clips

Consumers Shape Marketing and Product

Seeing Beyond Biases

Inspired by Simple Innovations

Know Your Total Market and Target Market

Inspired by Simple Innovations

Consumers Shape Marketing and Product

Know Your Total Market and Target Market

Consumers and Brands in the Digital Age