Are VC's fearful of open access and giving away great technologies? Tony Perkins, CEO of AlwaysOn, asks ThinkEquity Founding Partner Michael Moe and Founder and Managing Director of Draper Fisher Jurvetson Tim Draper if they are fearful of free and open and its possible loss of profits. He cites iPhone applications as an example of great ideas with no clear vision on monetization. Draper explains that free tools are a necessity of viral marketing. In addition, the panel reviews the sales of mammoth online clients - Hotmail, YouTube, Skype, and possibly, Twitter - worth billions of dollars without a penny of revenue, thought to pay for themselves with their dynamic marketing impact.

If 30-40 percent of our time engaging in media is spent online, then why are only 6-7 percent of all ad dollars going toward online media? Tony Perkins, CEO of AlwaysOn, Michael Moe, Founding Partner at ThinkEquity, and Tim Draper, Founder and a Managing Director of Draper Fisher Jurvetson, all comment on how Madison Avenue must learn to bridge the gap between advertising dollars and new media. Furthermore, Draper quotes a case study of DFJ's investment in website Glam; that despite no initial business plan, new revenue-sharing models with bloggers made it the world's 10th largest media site. The panel also points out that for the next generation, YouTube is a more important brand than NBC.