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With Tina Seelig, Stanford University

Author and board director Shellye Archambeau shares her most pivotal negotiation: Advocating for herself as she made the transition from president of Blockbuster.com to CMO and EVP of Sales at NorthPoint Communications. If they had said no to her requests, she tells host and Stanford professor Tina Seelig, she wouldn’t have lost anything. But getting that “yes” energized her career.