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Celebrating Failure Fuels Moonshots

Astro Teller, Alphabet's X

Astro Teller, director of Alphabet’s moonshot factory, X, describes how smart bets on world-changing innovations are aided by a culture that celebrates only the most audacious projects and rewards teams for showing the courage to find the biggest flaws. He also discusses how innovation can be systematized regardless of business type, resources or role at your company.