When the economy looks down, entrepreneurs look up. Check out our series on innovating during a crisis.

Changing the Game of Enterprise Software

Tien Tzuo, Salesforce.com

Tien Tzuo, Chief Strategy Officer for Salesforce.com, describes seven lessons for transforming an enterprise software business from a traditional direct sales model to one which leverages the internet to produce in-bound sales. He stresses the awareness cycle for Salesforce.com’s products, free-trial offers, onion-based product design and the continuing importance of events in the complex enterprise software industry.