When the economy looks down, entrepreneurs look up. Check out our series on innovating during a crisis.

Facing a Crisis with Principles

Bruce Cozadd, Jazz Pharmaceuticals
and Jack Fuchs, Stanford University
With Tom Byers, Stanford University

In the first episode of our “Entrepreneurship and Ethics” miniseries, Stanford professor Tom Byers speaks with Stanford lecturer Jack Fuchs and Jazz Pharmaceuticals CEO Bruce Cozadd about how strong principles can help a leader navigate a crisis. Fuchs discusses his “Principled Entrepreneurial Decisions” course, and Cozadd walks through a case study he first presented in that class, focusing on how he leaned on his principles when his company hit a wall during the 2008 economic crash.