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Focus on Users to Solve Problems

Steve Vassallo, Foundation Capital

Throughout life, Steve Vassallo has advanced his career through design thinking, from the slick flyer he created on his parents’ computer to get him more work as a boy, to his five years at IDEO, and now as a startup investor at Foundation Capital. Vassallo explains how strategies like user observation and asking the right questions will get you to the heart of any problem that needs solving.