Cars can be much more than just boxes that get their owners around. John Viera, a former director and sustainability lead at Ford Motor Company, and Raj Kapoor, chief strategy officer at Lyft, join Stanford adjunct professor Pedram Mokrian to discuss opportunities for innovation in the field of transportation, particularly in the context of sustainability concerns and accelerating urbanization. Innovators, they suggest, need to think of transportation as a converging ecosystem, rather than as a collection of disparate technologies and business models. As shifting energy sources and big data come into play, car sharing companies and automotive manufacturers will find themselves both competing and collaborating in new ways.
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