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The Physics of Startups

Shai Agassi, SAP AG

Shai Agassi discusses his entrepreneurial journey from the enterprise software industry to his current work in clean energy. In the process, he describes the “physics of startups”, drawing parallels between principles of business and the laws of physics. He emphasizes the importance of acting on an idea before it’s adopted by the mainstream and navigating the inevitable uncertainties that can result in success or failure.