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The Power of Crash Landing in the Middle of a Story

J.D. Schramm, Stanford Graduate School of Business
With Tina Seelig, Stanford University

What makes a story stick with you? From campfires to boardrooms, master storyteller JD Schramm studies the habits of powerful storytellers and teaches students at Stanford business school how to captivate audiences. In this episode of Stanford Innovation Lab, Tina and JD discuss how entrepreneurs and executives use stories to motivate teams and drive business.