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Attracting High Quality Business Opportunities

Ray Lane, Kleiner Perkins Caufield & Byers
and Ron Bloom, PodShow

Bloom describes how he has been able to magnetize his company, Podshow, to advertisers by allowing only global brands, to the audience by allowing user-generated content, to producers by allowing the top level producers to make most money, and finally to the engineers by providing them with the right leadership. He also talks about the importance of user generated content, especially for advertisements.