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Attracting People in the Early Stages

Fern Mandelbaum, Monitor Venture Partners

Even without money for salaries, people are often attracted to companies with equity, says Mandelbaum. Obviously, equity is more attractive for people early on in their careers without a family to support and mortgage payments to make, she adds. However, there is angel money available right now from people looking for great ideas, so equity doesn't have to be the only compensation option.