Bank Users, Not Money

Marissa Mayer, Google

Google has proven that if you build it, they will come, and their mass of tools to keep users logged in has been the crux of their success. Vice President of Search Products & User Experience Marissa Mayer elaborates on this strategy, pointing out that money – and advertisers – will always follow consumers. Focus on building sticky media that draws in a wide audience, and the method to its monetization will follow.