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Building a Company: Building a Legacy

David Neeleman, JetBlue

I build companies, it’s what I love to do, says Neeleman. I want to build a legacy–something that will last for a long time, he says. We came up with a simple model of bringing humanity back to air travel, and making a difference, he adds. Becoming a better company, being the best in a really bad industry, is his mission.