Join us virtually for ETL with Kevin Systrom, Co-Founder of Instagram. Wednesday, May 27 at 4:30pm PDT.

Building a Personal Gratification Company

David Kelley, IDEO

Kelley explains that he has a unique perspective on starting companies–his goal is not growth, but to create a personal gratification system. A place where he can work with friends. He explaines that many of his comments on starting a company may not apply to companies that are trying to grow as fast as possible.