Business Fueling – And Refueling – Itself

William McDonough, William McDonough + Partners

Eliminating the concept of waste, using current solar availability, and the celebration of diversity rethinks business-building resources from their most basic natural elements, and encourages entrepreneurs to think about the entire lifecycle of the products and service they create. William McDonough of McDonough + Partners calls these elements "biological nutrients" and "technical nutrients", and views them as endlessly reusable tools that feed and fuel the continuously revolving wheel between producer and consumer.