Competition and Pricing

David Neeleman, JetBlue

Neeleman believes the success of JetBlue to this point is the company’s price points. I pray for the day our competitors can match our fares, he says. Currently, competitors are desperate to gain back market share and have been undercutting prices. The success of JetBlue is because of loyal customers. We have somehow been able to levitate above a commodity business, as Dell or WalMart have done well during bad industries, he adds.