Get ready for a new eCorner experience!
Later this summer, eCorner will become part of the website for STVP, the Stanford Engineering Entrepreneurship Center. You'll be able to access all eCorner content at stvp.stanford.edu. Existing links and bookmarks will redirect. Sign up for our newsletter to stay in the loop!

Consumer Markets are Difficult for Startups

Judy Estrin, JLABS, LLC

Estrin explains the reasons the consumer market is hard for startups is:

1) The amount of marketing dollars to reach the consumer directly is larger than startups can afford

2) It takes a lot of alliances to be successful and this is hard for a startup to do