Crowdsourcing has become a popular way for companies to gather new ideas. So why do most crowdsourcing initiatives fail to get off the ground? Henning Piezunka, an assistant professor at INSEAD and graduate of Stanford’s Department of Management Science and Engineering, has studied 20,000 organizations to find out. Henning shares his research on crowdsourcing and idea selection and tips for how to plan your own crowdsourcing initiative. The most important thing to keep in mind is to pay attention to your users.