Get ready for a new eCorner experience!
Later this summer, eCorner will become part of the website for STVP, the Stanford Engineering Entrepreneurship Center. You'll be able to access all eCorner content at Existing links and bookmarks will redirect. Sign up for our newsletter to stay in the loop!

Customer Intimacy Zone

Geoffrey Moore, Mohr Davidow Ventures

Moore delves into the “customer intimacy zone” to explain the innovations that comprise this zone: line extension, enhancement, marketing,and experiential innovations