Join us virtually for ETL with Kevin Systrom, Co-Founder of Instagram. Wednesday, May 27 at 4:30pm PDT.

Designing Products vs Designing Experiences

David Kelley, IDEO

Kelley believes you start to think about things completely different when you think your job is to design the experience of using the device as opposed to designing the device itself. Kelley feels that to captivate an audience you need to build a context around the technology you are marketing and take into consideration how outside factors will affect how your product is perceived. He uses methods of transportation as an example