NVIDIA started as the first consumer 3D graphics company in 1993 and met over 200 competitors in a few years, reports its co-founder Jensen Huang. Yet today the company is the only remaining player in that sector, despite the deep pockets and global spread of others who possessed quality talent and technology. Huang attributes a pursuit of insatiable technology, despite the price, that delivered even more than the customer requested or needed, for their decades-long market endurance.