Forgo the NDA: Find Support Where You Can

Jeff Hawkins, Numenta

Jeff Hawkins, Founder of Numenta, encourages entrepreneurs to involve people in their problems and to solicit as many qualified opinions as they can. Don’t get tangled in product secrecy and idea ownership at the expense of gaining quality feedback. Instead, he says, be happy that anyone is willing to listen to your ideas and offer the benefit of their expertise. And when it comes to investors, have them involved as much as possible so that they, too, can share the weight of the worry.