How Consumer Markets and Enterprise Markets Drive the Software Industry

Ann Winblad, Hummer Winblad Ventures

Winblad talks about how the market is driven by consumers who want connectivity across devices, customizable products, and fair prices. Communication and collaboration are key to delivering the product the consumers want, she notes. The pricing structure cannot just be made up — a company must demonstrate they can deliver undeniable short-term return on investment to the customer in order to justify the price.