Are you a Stanford student interested in MS&E 472? Check out our FAQ!

How do you pick clients?

David Kelley, IDEO

Kelley begins by joking that in current times, an individual or business that shows up with the promise of cash is a customer of IDEO. He recounts a previous client categorization schematic IDEO employed to color-code their clients. He also emphasises the importance of taking on balanced projects which pay well, are innovative and of interest to his designers.