Stanford Graduate School of Business professor Jennifer Aaker shares the power behind creating ideas that can build momentum. Through her research on the perception of happiness and meaning, Aaker describes how these concepts relate to a successful and powerful social media campaign. A well-planned effort catches audience attention and offers them an engaging story. Aaker, co-author of The Dragonfly Effect, also offers several personal and corporate examples of effective viral campaigns that garnered real world, and even life-saving, results.
Toni Townes-Whitley, Microsoft
The Ethics of Innovation [Entire Talk]
Tech innovators must index on larger social issues like fairness, accessibility and the effect on jobs to stay relevant.
Video 59 minutes
Toni Townes-Whitley, MicrosoftThe Ethics of Innovation [Entire Talk]
David Eagleman, Stanford School of Medicine
A Brainy Approach to Innovation [Entire Talk]
Renowned neuroscientist David Eagleman shares his passion for translating the complexities of cognition into mind-blowing inventions and educational material for the masses. The public-television host, bestselling author and Stanford adjunct professor speaks with Tina Seelig of the Stanford Technology Ventures Program about his decision to leave the lab and dedicate his life to bringing scientific discoveries into the world.
Video 58 minutes
David Eagleman, Stanford School of MedicineA Brainy Approach to Innovation [Entire Talk]
Carlos Watson, Ozy Media
Taking a Lead From Tech [Entire Talk]
Carlos Watson, co-founder and CEO of Ozy Media, describes how its forward-focused digital news magazine, Ozy, looks more toward innovators in business sectors outside traditional media. The Emmy-winning journalist shares the unlikely origins of his entrepreneurial drive, and explains how his wide-ranging career has been fueled by family, curiosity and the thrill of starting fresh.
Video 57 minutes
Carlos Watson, Ozy MediaTaking a Lead From Tech [Entire Talk]