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How to Be a Category King [Entire Talk]

Al Ramadan and Dave Peterson, Play Bigger Advisors

Al Ramadan and Dave Peterson, co-founding partners of the category-design firm Play Bigger Advisors, share the science behind the strategies that innovators use to create and dominate product markets. They also discuss the marketing concepts for building a brand and identity, and for inspiring customers to see the world as you’ve framed it.