Get ready for a new eCorner experience!
Later this summer, eCorner will become part of the website for STVP, the Stanford Engineering Entrepreneurship Center. You'll be able to access all eCorner content at Existing links and bookmarks will redirect. Sign up for our newsletter to stay in the loop!

Identify the Need: Invention and Being Contrary

Paul Yock, Stanford University

Yock declares that the key is to identify needs correctly. He suggests that one finds an area of strong consensus among thought leaders–and then do something different.