Whether you’re running a for-profit or non-profit enterprise, the price point is crucial – and cheaper is not always better. The less people pay, the less value that’s attributed, discovered Christine Benninger, President of the Humane Society Silicon Valley, and her organization decided to raise the prices of animal adoption four-fold in the hopes that clients would feel they’re getting a better product, and that they’d be more likely to keep it. Did customers take their business elsewhere? Hardly. Despite having the highest adoption prices in the county, the HSSV showed a ten percent increase in adoptions, with half as many returns.
Toni Townes-Whitley, Microsoft
The Ethics of Innovation [Entire Talk]
Tech innovators must index on larger social issues like fairness, accessibility and the effect on jobs to stay relevant.
Video 59 minutes
Toni Townes-Whitley, MicrosoftThe Ethics of Innovation [Entire Talk]
David Eagleman, Stanford School of Medicine
A Brainy Approach to Innovation [Entire Talk]
Renowned neuroscientist David Eagleman shares his passion for translating the complexities of cognition into mind-blowing inventions and educational material for the masses. The public-television host, bestselling author and Stanford adjunct professor speaks with Tina Seelig of the Stanford Technology Ventures Program about his decision to leave the lab and dedicate his life to bringing scientific discoveries into the world.
Video 58 minutes
David Eagleman, Stanford School of MedicineA Brainy Approach to Innovation [Entire Talk]
Carlos Watson, Ozy Media
Taking a Lead From Tech [Entire Talk]
Carlos Watson, co-founder and CEO of Ozy Media, describes how its forward-focused digital news magazine, Ozy, looks more toward innovators in business sectors outside traditional media. The Emmy-winning journalist shares the unlikely origins of his entrepreneurial drive, and explains how his wide-ranging career has been fueled by family, curiosity and the thrill of starting fresh.
Video 57 minutes
Carlos Watson, Ozy MediaTaking a Lead From Tech [Entire Talk]