Join us virtually for ETL with Kevin Systrom, Co-Founder of Instagram. Wednesday, May 27 at 4:30pm PDT.

Innovation in Business Models

Jeff Raikes, Microsoft

Raikes talks about how Microsoft's success at innovating business models equals its success in technology innovation. Before Microsoft, there was no market for a company that did operating systems. The business model to license operating systems was novel and helped to propel Microsoft to success.