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Investment Timing: Early, Late or In-between

Janice Roberts, Mayfield Fund

For a venture capital firm, the time they choose to invest in a company is important. At Mayfield Fund, Roberts explains, they either like to come in early and get a reasonable ownership of the company or take the less risky path of entering at a later stage. However, it is hard to invest in a middle stage deal where money requirements are higher and the concept has not yet been proven.