Are you a Stanford student interested in enrolling in MS&E 472: The Entrepreneurial Thought Leaders Seminar? Check out our course FAQ!

Is PalmOne Focusing on Business or Personal Segments?

Ken Wirt, palmOne, Inc.

Wirt talks about how the PDA is a unique product in that its customers use it for both personal and business use. Still, consumers like to have differentiation. PalmOne has segmented its product line, creating the Zire sub-brand, to better address both consumer groups, he adds.