Are you a Stanford student interested in enrolling in MS&E 472: The Entrepreneurial Thought Leaders Seminar? Check out our course FAQ!

JetBlue: Establishing Organizational Structure and Culture

David Neeleman, JetBlue

JetBlue’s secrets for success: Hire and train great people, develop purpose, vision and values. Establish organizational culture, listen to customers and employees. Cultivate leadership. Provide incentives to employees.