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JetBlue: Life as a CEO

David Neeleman, JetBlue

David Neeleman, CEO of JetBlue, tries to fly at least once a week, and makes a point to let the customers and crew know that he’s aboard and ready to work and hear feedback. He describes a full day of traveling, listening to customers, asking questions, and learning from customers and crew members. JetBlue defines all employees as crew members, and all passengers as customers.