Kawasaki talks about marketing and product design simplified. Kawasaki explains why this theory is all an entrepreneur will need to know about marketing. A simple chart illustrates his point – how to be the creator of a unique product or service and is valuable to a customer.
Related

Video
Startups
Redesigning the CEO [Entire Talk]
Sarah Nahm, Lever
43 minutes

Video
Startups
Sandbox: A Distributed Alliance
Christian Busch, Sandbox
Fabian Pfortmüller, Sandbox
4 minutes

Article
Startups
Is Government Funding Good for Your Startup?
Luke Sykora, Stanford University
8 minutes

Video
Startups
Creating a Buzz Around B2B Software [Entire Talk]
Christine Yen, Honeycomb.io
46 minutes