Negotiating with Customers and Clients

Dan Springer, Responsys
In conversation with: Stan Christensen, Arbor Advisors

Dan Springer, CEO of Responsys, acknowledges that the most frequent and important negotiations often occur with customers. Furthermore, Springer advises that the keys to a successful negotiation with customers include: 1) Preparation to discover what the customer wants and 2) Identifying the few things on which you will stand firm.