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Problem Analysis at the Cellular Level

Mir Imran, InCube Labs

How big is the problem? And how large is the opportunity to solve it? Mir Imran, parallel entrepreneur and CEO of InCube Labs, says that 90 percent of business concept development is simply understanding what's wrong with the status quo. One needn't start out as an expert, says Imran, but the savvy entrepreneur needs to know how to perform deeply probing research.