McDonough + Partners lead William McDonough points out that manufacturers can utilize the same resources repeatedly, and build a lifetime buying relationship with their customer in the process. By closing the product cycle – that is, designing goods with their deconstruction and reconstruction in mind – product developers are uniquely poised to deepen their customer relationship. McDonough cites a case study of a carpet manufacturer that employs <i>Cradle to Cradle</i> design. Customers "lease" the carpet, and are offered financial incentive to return it after its term of use, where the manufacturer can strip it, reuse the backing, and replenish the fibers into new design – keeping toxic chemicals out of the environment, and unwanted product from the landfill.
Toni Townes-Whitley, Microsoft
The Ethics of Innovation [Entire Talk]
Tech innovators must index on larger social issues like fairness, accessibility and the effect on jobs to stay relevant.
Video 59 minutes
Toni Townes-Whitley, MicrosoftThe Ethics of Innovation [Entire Talk]
David Eagleman, Stanford School of Medicine
A Brainy Approach to Innovation [Entire Talk]
Renowned neuroscientist David Eagleman shares his passion for translating the complexities of cognition into mind-blowing inventions and educational material for the masses. The public-television host, bestselling author and Stanford adjunct professor speaks with Tina Seelig of the Stanford Technology Ventures Program about his decision to leave the lab and dedicate his life to bringing scientific discoveries into the world.
Video 58 minutes
David Eagleman, Stanford School of MedicineA Brainy Approach to Innovation [Entire Talk]
Carlos Watson, Ozy Media
Taking a Lead From Tech [Entire Talk]
Carlos Watson, co-founder and CEO of Ozy Media, describes how its forward-focused digital news magazine, Ozy, looks more toward innovators in business sectors outside traditional media. The Emmy-winning journalist shares the unlikely origins of his entrepreneurial drive, and explains how his wide-ranging career has been fueled by family, curiosity and the thrill of starting fresh.
Video 57 minutes
Carlos Watson, Ozy MediaTaking a Lead From Tech [Entire Talk]