Get ready for a new eCorner experience!
Later this summer, eCorner will become part of the website for STVP, the Stanford Engineering Entrepreneurship Center. You'll be able to access all eCorner content at Existing links and bookmarks will redirect. Sign up for our newsletter to stay in the loop!

Rule 8: Customer Focus: Easy in Theory, but Not in Practice

Tim Choi, Voltage Security

When absorbed in product development, it is easy to forget about thinking about the product from the customers' point of view. A lot can be learned from watching customers use the product and watching how they use which features. Based upon these observations, adapt the product accordingly to optimize the customer's experience.