Get ready for a new eCorner experience!
Later this summer, eCorner will become part of the website for STVP, the Stanford Engineering Entrepreneurship Center. You'll be able to access all eCorner content at Existing links and bookmarks will redirect. Sign up for our newsletter to stay in the loop!

Seed the Clouds and Watch the Sales Grow

Guy Kawasaki, Garage Technology Ventures

There are typical ways to approach sales, but Kawasaki has three other ideas. These include the unintended users, allowing test drives, and the suck down theory – chances are the CEO is not going to be the one buying your product, but rather the people at lower levels.