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The Decision to Sell

Fern Mandelbaum, Monitor Venture Partners

Mandelbaum sold her first major company, Skyline Toys, when the company was at a critical juncture: they either need to find a strategic partner or raise a lot of money. A perfect partner was found in IDEO, and she sold the company. Mandelbaum decided to take her career in a new direction because she was intrigued by the opportunities of the internet and was interested in joining a venture firm.