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The Goal of Efficient Leadership

William McDonough, William McDonough + Partners

An executive needs to structure the enterprise to do the right thing, and a manager needs to insure that this directive is carried out in the right way. The first question any institution needs to ask itself is that of the executive, says McDonough + Partners’ William McDonough. If the organization is doing the right thing, it is indicative of its effective and thoughtful leadership.