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The Guiding Light of Customer-centricity

Sue Decker, Yahoo! Inc.

It’s difficult to do and it’s difficult to change, but a focus on putting customers first is the most powerful thing an enterprise can do, says Sue Decker, President of Yahoo!. Decker admits that some of the company’s strategic hurdles have come from thinking of their products and their technology as the forefront of the business, rather than a total consideration of the end-user experience.