In order to match the specific personalities of customers with the specific personalities of their hotels, Joie de Vivre implemented a creative website innovation. Using an avatar and an online survey, the website is able to provide a hotel that is tailor made to fit the individual customer. In order to meet another unrecognized need of the customer, the site provides psychographically customized travel advice that is off the beaten track. As a result of this innovation, Joie de Vivre now receives 70% of its bookings through its own website and has won E-marketer of the year awards several years running.
Related
Lisa Alderson,
Genome Medical
Dare to Stretch Your Boundaries [Entire Talk]
Get out of your comfort zone and learn to be adaptable. Breakthroughs don't come from doing what you've always done.
Lisa Alderson,
Genome Medical
Dare to Stretch Your Boundaries [Entire Talk]
Get out of your comfort zone and learn to be adaptable. Breakthroughs don't come from doing what you've always done.
Gabriel Parisi-Amon,
Nebia Shower
A Burnout Manifesto [Entire Talk]
Allow yourself to pause work so you can reflect and decompress. The source of protection from burnout is grounded in your values.
Gabriel Parisi-Amon,
Nebia Shower
A Burnout Manifesto [Entire Talk]
Allow yourself to pause work so you can reflect and decompress. The source of protection from burnout is grounded in your values.
Tracy Chou,
Project Include
Debugging the Brogrammer Culture [Entire Talk]
Constantly ask yourself, 'Who's not in the room?" Championing diversity in tech will result in a more inclusive culture and better products.
Tracy Chou,
Project Include
Debugging the Brogrammer Culture [Entire Talk]
Constantly ask yourself, 'Who's not in the room?" Championing diversity in tech will result in a more inclusive culture and better products.
