When the economy looks down, entrepreneurs look up. Check out our series on innovating during a crisis.

Watching How People Handled the Downturn

Heidi Roizen, Threshold Ventures

Roizen says VCs look at how companies behaved during the downturn. Mobius was upfront with their LPs about where they stood and this paid back. Entrepreneurs that were gracious and upfront will be backed again, she notes.