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What to Say in a Pitch to VCs?

Tim Choi, Voltage Security

Raising VC funds is a circular process of presenting a plan, receiving criticism, refining the plan and then presenting it again. In general, VCs look to invest in a venture that addresses a large market (is there a large pay-off for them?), is defensible (can you fend off competition?), and customers are eager to buy it (a strong customer reference holds weight).