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What You Do Defines Your Culture

Andy Freire, Axialent

Andy Friere, Co-founder and CEO of Axialent, argues that what leaders do–not what they say–defines the organization’s culture. Friere suggests that most leaders are not actually aware of how what they do is perceived and shapes culture. However, shaping a strong culture is one of the most important activities for any entrepreneur because it determines, in part, whether the company goes on to success after the founder leaves or whether it fails.